Measurement Plan Review
A focused critique of your event taxonomy and session rules so cross-device reporting stays coherent as features change.
Workspace Ashfield
Cross-device session analytics for application teams who need journeys to read the same on phone and desktop.
Flagship engagement
We reconstruct how people move through your applications across devices, mark where sessions fragment, and leave you with a sequenced plan—not a stack of unused charts.
Teams across the United Kingdom bring us login handoffs, draft states that vanish between app and web, and leadership reports that mix channel credit with visit continuity. The assessment stays grounded in those concrete breaks.
Related work
Each engagement stays human-led: document review, facilitated workshops, and written briefs your stakeholders can act on.
A focused critique of your event taxonomy and session rules so cross-device reporting stays coherent as features change.
A facilitated half-day session that walks product and marketing through real multi-device paths and the decisions those paths imply.
A concise brief that separates channel credit from session continuity so leadership reports stop mixing unrelated numbers.
From recent work
“The assessment showed our mobile browse-to-desktop checkout path was splitting sessions at login. We fixed the identity rule first; the rest of the roadmap made more sense after that.”
Based in East Lothian
Workspace Ashfield Ltd has advised UK application and marketing teams since 2016, working remotely from Prestonpans with a preference for clear writing over slide theatre.