Engagement
Measurement Plan Review
A focused critique of your event taxonomy and session rules so cross-device reporting stays coherent as features change.
Who it is for
Teams refreshing analytics after a redesign, app release, or new marketing channel.
What you leave with
An annotated measurement plan with clearer session boundaries and naming that holds up across devices.
Included
- Review of existing event dictionary or spreadsheet
- Comments on session timeout, identity stitching assumptions, and device labels
- Suggested naming conventions for recurring journey steps
Outside this engagement
- Full rebuild of instrumentation
- Vendor selection workshops
How we work through it
- Send your current plan and sample reports
- We mark risks and inconsistencies
- We return a concise action list for your engineering or analytics owner
Preparation
Export your latest event list and note any known oddities (duplicate counts, missing mobile conversions).
Boundaries
Limited to plans and reports you can share under your confidentiality rules.