Engagement
Journey Continuity Workshop
A facilitated half-day session that walks product and marketing through real multi-device paths and the decisions those paths imply.
Who it is for
Cross-functional groups who disagree about which device ‘owns’ a conversion or drop-off.
What you leave with
Shared language for session continuity and a short decision log the team can take into the next release cycle.
Included
- Pre-workshop questionnaire
- Facilitated path walkthroughs using your agreed scenarios
- Decision summary circulated within two working days
Outside this engagement
- Recording of proprietary customer data live on screen without your consent
- Follow-on development work
How we work through it
- Agree scenarios and attendees
- Run the workshop
- Circulate the decision summary
Preparation
Nominate one product and one analytics participant; prepare two journeys that frequently span devices.
Boundaries
Maximum twelve attendees for discussion quality.