Preparing evidence for a cross-device assessment
What to gather before an external review of multi-device session measurement.
Field notes
Notes from cross-device reviews
Short articles on session breaks, measurement dictionaries, and the wording that keeps leadership reports honest.
Separating channel credit from session continuity
Why mixing attribution stories with device handoffs confuses leadership reports.
Writing session rules that survive feature releases
How to keep session definitions stable when product teams ship new screens every sprint.
Where sessions break between phone and desktop
Common points where an application journey fragments when someone starts on a phone and finishes on a larger screen.